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How Not to Build Your Personal Brand: Taking Another Look

Most of the time I am in pursuit of how to do a task, how to make something happen. Rarely do I get to go after understanding from a “How Not To” approach. One of the main things that hit home is bullet # 1. It jumped out at me to a point that I had to stop and make sure I put this information in my mental “Rolodex”

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Facebook Success Stories, shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users. As I continued to read I was astounded as to how much information is out there and that there are so many places to get valuable information from. 

We all are going to make mistakes; it’s a form of learning.  Will I be able to not have that mistake keep me stuck in a mode of going nowhere fast and in a hurry.  Selling online advertising with YourHomeTown and LocalAdlink has given me insight into the industry, valuable information on what is working.  However, there is much, much more to learn.  Questions like:  

  1. How the big boys do it?  and
  2. Can those principles be applied on a smaller level (like mine) to get major results?   

One thing I can say for it all is that “Nothing ventured” is truly nothing gained.  I have to always be in a posture of “taking another look” at what it is I am doing.  Sometimes I have to look at it from different perspectives and looking at it from a “How Not To” approach can’t hurt.

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